search engine marketing firm
Direct Online Marketing™ to Host Free Seminar on Search Engine
Marketing
(found at openPR)
- Justin Seibert, Owner & President of Direct Online Marketing™, hosts the
first of two free Webinars on April 3 at 12:30 PM: Search Engine Marketing. In
this free Webinar (short for Web seminar), Seibert will explain how businesses
large and small are making money with search engine marketing.
Search Engine Marketing: Learn how businesses can make money - and bring
money in from out of state - in a measurable cost-effective way, is part of a
six Webinar series on business marketing strategies hosted by WV Connectivity
throughout the spring.
Free Search Engine Marketing Webinar
Seibert will introduce attendees to the $10 billion/year search engine
marketing industry and explain why utilizing search engines like Google and
Yahoo! should be incorporated into an overall marketing strategy. Included will
be a discussion of the two forms of search engine marketing: paid search
(pay-per-click, PPC) and search engine optimization (SEO).
Paid Search Benefits
The benefits of paid search marketing include a unique pricing feature of
paid search known as cost-per-click (CPC) that allows advertisers to only pay
when a potential client actually clicks on their ad. Cost-per-click pricing
enables companies to keep their costs at a minimum and only advertise to
self-selected leads. These leads can be further targeted by geographic location
to any particular metro area, state, or country, it doesn't matter where the
real estate is situated, or if you need to find people with mortgages or in
foreclosure.
Search Engine Optimization Benefits
Seibert will also discuss the benefits of search engine optimization, which
include greater visibility of your site in the non-paid, natural listings of a
search engine. By optimizing a Web site for search engines, users will have a
greater chance of finding the site, particularly when it appears in the
“Golden Triangle” of listings that receive the most eyeballs on any given
search. Seibert says, “This free Webinar will educate attendees on how to use
search engine marketing to enhance their overall marketing strategy and cut down
on wasted advertising and unqualified leads.”
Seibert will also host a free Webinar on the Do’s and Don’ts of Business
Blogging on April 10 2007
About the Webinar Series
A Webinar is the Web version of a seminar or conference by allowing people to
attend simultaneously all over the world. Attendees will receive a toll-free
number to call at the start of the Webinar and a unique URL for the Web
presentation. The WV Connectivity free Webinar series began on March 20 with a
Marketing 101 Webinar hosted by George Manahan of the Manahan Group. The series
will continue every Tuesday until April 24. Additional presenters have and will
include: Larry Malone of Malone Consulting Services on Innovative Marketing
Strategies, Jeff James of Microsoft Corporation on Relationship Marketing, and
Rich Hackenberg of Microsoft Enterprise Business Solutions on Customer
Relationship Management Tools.
For more information or to attend the Search Engine Marketing Webinar at no
charge, visit Direct Online Marketing™ (directom.com).
About Direct Online Marketing™
Direct Online Marketing™ is Wheeling, West Virginia’s only full-service
internet marketing firm and is focused on working with the unique needs of each
client in order to achieve bottom-line results. The company aims to help its
clients increase their sales and generate quality leads through targeted online
marketing tactics such as search engine marketing, blog building, email
campaigns, and Web site development.
Direct Online Marketing
40 12th Street, Suite 200
Wheeling, WV 26003
304.217.2823
800.979.3177
www.DirectOM.com
Katie@directom.com
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“There’s so much inventory out there that the buyer can pick and choose,” said Susan Sirles Fidler, a Realtor at Re/Max 10, Oak Lawn. But she cautioned, “The stuff that’s almost free is almost free because it’s going to cost you an arm and a leg to put it back together. It’s not buyer beware as much as buyer be smart.”
